While many may see her works as somewhat lowbrow and crude, it’s apparent that her brand is one of the many that are “in” with millennials. The black-and-white composition of her pieces makes it so we can match the shirts with our favorite flannels, or even just present a bold statement with some blue jeans.
Like many artists today, a DIY-style is how to make your mark in the greater landscapes of social media and trending fashion. Veraldi started off with her online store, and has expanded it to an experience within itself. We can see the DeerDana brand come alive through mediums varying from totes to ashtrays, along with seeing Veraldi’s own “journal”, where she posts her inspirations and ideas on a self-titled Tumblr blog.
by Josh Zegans
Pop culture plays a large role in how we choose our style. From Steve McQueen to Nicki Minaj, we try to become our favorite celebrities by capturing their self-identified memes in clothing. If we’re always trying to be “in” with movie stars and musicians, why not just wear them altogether?
Brooklyn-based artist and designer, Dana Veraldi, does this to an even greater extreme. Her popular brand, DeerDana, makes it so we can transform our celeb-crazed, iconographic images into wearable artwork. With minimalist profiles of pop stars such as Rick Ross, Martin Scorsese and Katy Perry, her mission is to bring a satirical style into the forefront of pop culture (The celebrities she prints wear their OWN shirts!).
You can see everything Dana Veraldi is up to on her site , where her tees are available for purchase, as well as a link to her blog!