Designer Spotlight: LaQuan Smith

image via InStyle.com

image via InStyle.com

by Taylor Pijanowski

We all know and love the everyday fashion styles the Kardashian and Jenner girls are seen wearing on the red carpet, Instagram, magazines, and even on a casual day. Behind every gorgeous outfit is the well-known designer LaQuan Smith. During an interview with InStyle.com, LaQuan Smith describes his clothing to be, “ageless”. He challenges himself on a daily bases to create clothing that is classy, wearable for any age, and his goal as a designer is to generate clothing that makes every woman wearing it feel confident about herself! In order to keep his sales increasing, keep his brand relevant, and promote his clothing around the world, LaQuan Smith is very selective as to which celebrities are able to wear his clothing. The first major debut for his clothing was worn by the glorious fashion icon Kim Kardashian. As time progressed, Kourtney Kardashian and Kendell Jenner started following the same trend as Kim, and added LaQuan’s clothing into their closets. LaQuan enjoyed the positive feedback his company received from marketing on the Kardashians that he then selected to promote his clothing on worldwide known singers. Beyoncé and Rhianna were next to model the clothing, which also helped sales increase dramatically.  If you go back and look at the styles Rihanna is wearing during her “Rude Boy” music video, LaQuan was the one to select the unique outfits to help Rihanna’s video become such a success. Adding on to his interview, LaQuan expresses, “I design for all types of women. You don’t have to be a celebrity to wear the clothing.” LaQuan’s designs are spreading across the celebrity community, so keep an eye out on the next red carpet and stores for his extravagant designs and visit his site here